Many consumer insights and marketing professionals struggle to understand the gaps between what consumers say and do. That is because market research often heavily focuses on the consumer’s memory and intent, and fails to fully integrate the motivations and contextual factors that lead to actual behavior.

Leveraging 15+ years of experience in applied Behavioral Science research, combined with years of experience building and leading a Behavioral Science unit at one of the largest research agencies, Dr. Sagara guides you on the quantitative and qualitative research processes and designs that provide you with a true understanding of your consumer. 

At Behavioral Science Group, we offer bespoke services tailored to our clients’ needs ranging from full-service offerings to a close consultative partnership. We leverage our extensive academic research experience as well as our consulting experience to consult our clients at every step of the behavioral research process including hypothesis development, research design, data collection, data analysis, and reporting to help our clients better understand the drivers of behavior. We also provide consultation on prioritizing research objectives, selecting appropriate research frameworks and methodologies, ensuring high-quality data collection, and analyzing data for interpretation.