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Namika sagara 11/3/23 Namika sagara 11/3/23

The Planning Fallacy: Achieve your deadlines in a timely manner

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Namika sagara 10/19/23 Namika sagara 10/19/23

The subtle way background color and music affect our decision-making

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Namika sagara 10/2/23 Namika sagara 10/2/23

The Decisions of Hungry and Tired Judges

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Namika sagara 8/18/23 Namika sagara 8/18/23

Wine Tasting and the Serial Position Effect

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Namika sagara 8/2/23 Namika sagara 8/2/23

When Sunk Costs Lead to Larger Opportunity Costs

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Namika sagara 7/25/23 Namika sagara 7/25/23

The Three Factors Shaping Decision-Making

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Namika sagara 7/13/23 Namika sagara 7/13/23

Why do we act against our better judgment?

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Namika sagara 2/28/23 Namika sagara 2/28/23

Increasing Employee Retention with a BeSci Model of Trust

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Namika sagara 1/6/23 Namika sagara 1/6/23

Are Bad Choice Options Biasing Your Research Results?

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Namika sagara 12/16/22 Namika sagara 12/16/22

How to Be a Better Gift Giver Using Behavioral Science

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Namika sagara 12/7/22 Namika sagara 12/7/22

Conceptual Metaphors: When physical orientation influences nonconscious thinking

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Namika sagara 12/6/22 Namika sagara 12/6/22

How Irrationality is Affecting Your Organization

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Namika sagara 11/30/22 Namika sagara 11/30/22

Three biases and heuristics behind World Cup Fans' behavior

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Namika sagara 11/23/22 Namika sagara 11/23/22

Saying our Thank Yous

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Namika sagara 11/14/22 Namika sagara 11/14/22

Changing Health Behavior with Behavioral Science

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Namika sagara 9/26/22 Namika sagara 9/26/22

How to Apply BeSci in Consumer and Market Research

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Namika sagara 9/26/22 Namika sagara 9/26/22

Chocolate Cake or Fruit Salad?

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